Bloomberg's Loot Blog provides some excellent rationalizations for investing in a Deck Towel of your own. The quality will really make a difference on the sand, we promise.
Still, laying out serious cash for high-end beach towels isn't without its rationalizations, which always come in handy for big-ticket items. Linen "is 20 times more absorbent than cotton, " says Buck Ellison, who founded Deck Towel, a New York- based towel company that makes $238 linen beach towels. They also hold far less sand than terrycloth, he says.